My career as a recruiter has served me very well in my network marketing career. In fact, the process I use to sponsor is very closely modeled after my recruiting style. But the greatest lesson I learned while being a recruiter is to always be willing to listen to another career opportunity, even if you are quite happy and satisfied where you’re at. I’m always open to listen to your business opportunity, idea or suggestion. Now, I know that some who read this are probably thinking “well, he wouldn’t take a look at my opportunity,” and you’re right. Here are the two reasons I won’t look at your opportunity:
1-You’re not the first person to pitch me on it – I get 5-10 ‘check this out messages per day, don’t be mad that you weren’t the first person to come a courtin’.
2-You’re approach sucks – if your first message/connection to me is a 5 page treatise on why your opportunity is the best thing since the wheel, and I would be stupid not to join you, you will get 0 seconds of my time. I’m an old fashioned kinda guy, your going to have to date me before I go running down the aisle with you.
So with that being said, here’s the blueprint you will need to follow in order to get me to leave my current opportunity.
Products-In my current opportunity, which is in the health & wellness industry, I have a product line I personally believe in, and am able to generate immediate profit with. most companies lose reps because they can’t get that new person a check within the first 90 days. Problem is-most new people quit just outside of 60 days.
I know, I know, there are people on the internet who say that health & wellness is tapped out for network marketing. Well, there are also people who say the world is flat, and you can’t make any money in network marketing using the internet. I personally challenge the intelligence of any person who would make any of these claims. I would point them to the 64% of the adults in the United States who are overweight or obese. I would ask them to tell that to the 25% of America’s children who fit that same description. Personally, not only have I been an athlete for much of my life, but I have battled weight all of my life. From a market standpoint we are positioned fantastically with a solution that works, and I know it works because I am using it myself.
Lead Generation-For the first time EVER in my network marketing career, I have a serious problem. Currently, I have more leads than I know what to do with! I am part of the #1 Attraction Marketing System in the world, and am steadily building up my lead count through tried and true online and offline marketing techniques. Also, I have the ability to generate endless leads, pretty much at will, through search techniques I learned during my corporate recruiting years. As if that wasn’t enough, one of the business teams I plug into within my business offers free leads on a weekly basis, and I receive free leads from two other sources I’m not even going to discuss here! Now, are you ready for the real game changer? If I sponsor 2 reps onto my team, our corporate office will automatically enroll 10-20 retail customers into my business for free, every single month. If I sponsor 8 reps, they will begin to automatically enroll new business builders into my team, about 5 per month. I don’t even have to tell my friends and family I’m in business to make the engine move, and I can certainly teach everyone on my team how to find leads for free, and what to do with them once they have them.
Company Longevity-That’s great that you believe your company is going to be the next Facebook, but your company could just as easily be #11 on this list. Notice the fact that all ten of these companies were in business less than 5 years. That’s not an accident-most small businesses fail within their first 5 years. If your company makes it, it will be the exception, not the rule.
In my corporate life, I’ve seen companies go out of business so fast, they didn’t even have time to cancel the orders for the furniture that got moved into the office they never set foot in. Not interested.
Compensation Plan-For me, a binary plan makes the most sense. I’ve witnessed firsthand the dischord and backstabbing that can happen in a stairstep breakaway plan, all in the name of “earning my upline’s time.” With a binary plan, with only two lines of sponsorship beneath a distributor, it helps to keep in focus that the #1 goal of the business is to help as many other people as possible get what they want, and that will automatically lead to you getting what you want. Plus, a binary plan takes advantage of the numbers we already know to be true in network marketing: the average rep sponsors 2-5 reps during their network marketing career. In a binary plan, sponsoring 2 reps gets you activated into the compensation structure. Particularly with my company, sponsoring 2 puts you in position to get 10-20 new retail customers per month from the company. We get paid on volume, and you can’t create lasting volume without customers.
There are many additional factors which I look at when evaluating a business opportunity, but I’ve found that most businesses are unable to meet even my most basic business needs, so I continue to build where I’m at. I hope this helps you to not take it so personally that I won’t immediately jump out of my business and into yours.
I also hope this post will help you realize that the people you are most looking to sponsor don’t really care that you have a “ground floor opportunity” with a “brand new company.” I know people who got in Amway within the last 2-3 years, and are making a strong 6 figure income, and Amway’s been around for 50 years. So the market saturation theory is as much a failure as the theory that a human being can’t run a four minute mile. Learn to understand people’s needs, then meet them at their needs, and your business will explode, I promise you.
I would love to hear your comments about this blog, so please leave them below.