Archive for April, 2010

If you’ve been marketing online for any amount of time, I know that you’ve heard the phrase “Become the hunted, not the hunter.” So I thought we’d take a good look at the hunter in action:

In most cases, the person using this phrase is talking about Attraction Marketing, or positioning yourself as an expert, or in some way positioning yourself as a leader in your field. The thinking here is that when you do this, you will begin to attract like minded individuals to you, and generate business without having to use cold prospecting tactics. WRONG!

Attraction Marketing works ONLY when you first make yourself “Attractive.” One of the ugliest things you can be as a Network Marketer is a “Gotta Get Me One” Marketer. I am going to describe for you what this person does, and then I’m going to give you _____ tips on how NOT to be this person. How will you know if you’re exhibiting traits? Well, think about them, and if you can’t think of anyone who displays these traits, then the “Gotta Get Me One” Marketer on your team is probably you, LOL.

The “Gotta Get Me One” Marketer:

  • Thinks their next prospect is the greatest thing since sliced bread
  • Thinks they need their prospect more than their prospect needs a business opportunity
  • Thinks that one prospect can send their business into the stratosphere
  • Thinks they have to oversell the opportunity to make it more appealing to their prospect (exaggerated income claims, etc…)
  • Sponsors one person, then sits on the new distributor’s head and waits for them to hatch into a millionaire
  • Thinks their prospect is more important than their upline or mentor
  • Markets their opportunity based on price, not value
  • Comes across as desperate, rather than positioned as an expert.

So, now that you know what a “Gotta Get Me One” Network Marketer looks like, how can we make sure this dreaded disease doesn’t happen to you?  Here are 5 tips that can help keep you immune to the “Gotta Get Me One” syndrome:

  1. Understand that the most important person in your business is YOU. Your team will duplicate 50% of what you do.  For some people, that’s super exciting, and for others, that thought will wake them up screaming in a cold sweat later tonight.
  2. All prospects are suspects until they prove otherwise. In my humble but accurate opinion, all prospects have equal value.  A lady with a downline of 20,000 people considering joining my business is on equal terms with a man all by himself.  Their interactions with me is what will determine whether they qualify for my time or not.
  3. You have something they want, and not the other way around. Once I really grasped this in my business, it made a tremendous difference in my own attitude, and in my business growth.  If a person is taking time out to look at your business opportunity, there is some hole in what they’re currently doing that your opportunity can fill.  Bob may be a multimillionaire, but working 80 hours a week to keep those millions may be getting pretty old.
  4. Your mentor is always more important than your prospect. I don’t mean this in a hero worship sorta way.  Here’s the principle:  if you or your prospect had everything it took to get where your mentor is, wouldn’t you be there already?
  5. RELAX! 823,000 people searched for the term “network marketing” on Google in March alone.  There are more than 15 million unemployed in the United States today.  There is an endless supply of people looking for an opportunity, you just need to learn how to find them.

Please leave comments on this post, I’m really curious to see what others in the industry think on this subject, because it’s nearly impossible to cover everything.

Also, if you’ve found value in the info presented here, please share it with the world!  If you’re going to re-post it, I just ask that you link back to http://jamiegaymon.com/uncategorized/how-to-eliminate-the-gotta-get-me-one-mentality-from-your-business.

As I was skimming through some article headlines the other day, one in particular caught my eye. It read “Justin Bieber fever: Careful, it’s catching.” My first question was “Who is Justin Bieber (Sorry folks, I don’t watch much TV, please forgive me)?”

The title stood out to me because as a professional network marketer, I want to create a viral marketing frenzy, and have as many people as possible catch Jamie Gaymon fever.  Many of the questions I receive in a given day are from frustrated network marketers wondering what it takes to grow their businesses virally.  Also, musicians are one of the clearest examples of the “build it now, get paid forever” philosophy that we as network marketers are striving to attain.  The title of the article made we want to take a closer look.

For those of you like me, Justin Bieber is a teen singing sensation, who was able to flip a strong YouTube following into a recording career. Now, I do have to say that Justin is a very talented singer, as he displays here.

But I also know that the recording industry is a tough one to get into, and that the world is full of talented people who didn’t make it. Here’s the simple blueprint for success that Justin Bieber and his management team put in place, that you can surely follow to success in network marketing.

  1. Build a list-Justin Bieber has over 1.7 million Twitter followers.  His videos on YouTube alone have received over 100 million views, and he has more than half a million YouTube subscribers.  He cut a video 5 days ago that ALREADY has over 3.4 million views on YouTube.  He has over 2.5 million fans on his official Facebook page.  I would say that Justin and his team have the list building business down pat.
  2. Build a relationship with that List-In many ways, this step is how you create such a huge list.  By providing valuable content for free to all of your fans(readers, fellow marketers, etc…), you are giving them an opportunity to get to know you, and decide if you are someone they would want to be in business with.  For  Justin, this meant posting over 60 videos posted on YouTube alone, doing all sorts of things.  Some of them are him singing covers of songs by artists such as Kanye West, Drake and Justin Timberlake.  Some videos have moments with other artists, such as Usher, Taylor Swift and Diddy.  All of these provide candid moments that grow his fame, but show him to be a regular person also.  On Twitter, Justin is very responsive to his fans, replying to their messages, retweeting messages, and staying very close to the people responsible for his meteoric rise to stardom.
  3. Monetize that list-Has this viral marketing push been a success?  His first album entered the Billboard 200 chart at No. 6, selling 137,000 copies its first week, while the latter, “My World 2.0,” entered the charts at No. 1 with 280,000 albums sold in the first week.  His Twitter followers are organizing album buyout groups to go to stores and buy EVERY copy of his album in their local stores. He is the first artist to have seven songs from a debut album chart on Billboard’s Hot 100 chart.

Folks, there is no magic bullet out there.  If you can learn and master the associated skills necessary to accomplish these three tasks, you can build a successful network marketing business, no matter what company you’re with.

If you would like some help with developing the skills necessary to build an organization to the magnitude of Justin Bieber’s musical career, I would recommend you click here.