Archive for June, 2010

P90X and MMA-Perfect Together

Mixed Martial Arts (MMA) has rapidly stormed into the world sports market as one of the most popular around. In gyms everywhere, people are signing up to learn how Brock Lesnar, Anderson Silva and BJ Penn do what they do.

Just like any professional sport, it’s very easy to watch an MMA event on TV, and think that you can walk right into the Octagon and start cracking skulls.

But the reality is, it takes lots of hard work, focus and dedication to be a professional anything, let alone a professional athlete. Hour after hour of sparring, conditioning, watching film of opponents, learning new techniques, conditioning, and did I mention conditioning?

Jared Weiner and Wilson Reis are both professional MMA fighters, as well as teachers of the sport. MMA is what they do as a full time profession, and they both excel at their craft.

To the average person, they are both in peak physical condition. But one thing I’ve learned about top competitors in any arena-they are always looking for a competitive advantage over their opponents.

That’s why it was so surprising to hear them talk about one of their greatest competitive advantages on this video:

If you are serious about training for an MMA career, or you are just interested in getting in the best shape of your life, you should take a look at P90X.

Many people in network marketing are looking for the next trick, the next hook that is going to help them make a million dollars a week for free.  They spend hour after hour looking for the latest and greatest technique that will catapult them to massive success.  Sure, they never implement ANY of these techniques, but they can absolutely tell you what they are.

There are two, and only two secrets to make Attraction Marketing work for you.  I’m not even going to discuss number two on this post, because if you can’t get a handle on number one, there’s no point in learning  number two.

Are you ready?  Have your pen or pencil in hand?  Ok, secret number one is………….

BE ATTRACTIVE.  I know you were expecting something much more complex than this, but this is the foundation.  The question that is probably coming to your mind right now is “how do I become attractive?  Do I need to get BOTOX?  Is there a diet I can get on?  Should I use P90X?”  Maybe the answer is yes to all of those things, but that’s not the type of attractive I’m talking about :)

You have to be the type of person that other people want to be around, and that they find value in being in contact with.  That doesn’t mean you have to be LIKE anyone else.  You can try it, but at best, you’ll be a second rate copy of the original.  I learn from tons of  marketers in this industry-not ONE of them is just like someone else.  They may use some of the same information, or cover the same material, but they relay it in such a way that is uniquely their own.

You also want to keep in mind that “people don’t care how much you know, until they know how much you care.”  No one cares that your product has the #1 infomercial in the world.  No one cares that your business has a Binary compensation plan.  Most people outside of the MLM industry don’t even know what that stuff means.

The people you talk to tomorrow will have two questions on their minds:

  1. What’s in it for me?
  2. Can I do it?

Being attractive in whatever message you are delivering means that you will answer those questions FIRST.

Want to see an Attraction Marketer at work?  Watch the video below-when I saw this, it immediately reminded me of what’s most important about network marketing:

This video is great!  So great, in fact, that it inspired me to issue a challenge.  So…for the next 30 days, I want you to give at least 5 people a day a genuine compliment.  And not just because I said so.  I want you to pick out someone, identify something about them you can genuinely compliment, smile and do it.

Please post your results here, I’d love to know how doing this impacts your life!

A friend of mine asked me to take a look at his business opportunity the other day, and I happily obliged.  As a corporate recruiter, it’s my job to convince people that keeping their options open to new opportunities is a good thing, and I practice what I preach.

The business presentations are all fairly decent these days, and the comp plan sounded pretty good.  But one of the most important pieces I look for when I research a company is their income disclosure statement.  What I saw when I looked up his business team’s statement blew me away.

The allure of network marketing is that you can make full time money working part time hours.  But on this company’s income statement, they surveyed how many hours a week their distributors were working, and I found that those with the largest incomes were working more than 40 hours per week!

Don’t get me wrong, I’m not a lazy person, but I didn’t get into network marketing to trade hours for dollars.  Just like the average American, I’m putting in 45-50 hour work weeks, not including commute and work prep time.  I can get another job or start a brick and mortar business if I want to work 50 hours a week.

Isn’t the beauty of the MLM industry in building an income that you can maintain with minimal effort?  To create a residual walkaway income that continues to grow whether I am working or not?

That’s when it hit me-I didn’t get into network marketing to make money.  I got into this industry to make time, and create lifestyle.  And really, isn’t that why you’re here, too?

That’s why the Team Beachbody opportunity is so compelling.  Beachbody was in business for nearly 10 years selling workout programs and health solutions before they decided to add a network marketing component a few years ago.

Beachbody is the first and only network marketing company that doesn’t NEED its distributors to distribute.  Don’t get me wrong, you can absolutely sell P90X, Insanity, Turbo Jam and the other programs, and Beachbody will happily pay you commissions on those sales.  But they spend over $10 million a year in advertising, and just went over $400 million in annual sales.  They would be very profitable without distributors.

But they want to build a huge coaches network, and they are willing to give away retail profit to build a huge network of them.  Beachbody gives retail customers from their infomercial campaigns to the qualified coaches in their network.

Every purchase that customer makes after their initial purchase, the coach they’re assigned to makes commission from.  And the qualifications needed to start receiving customers is so low, you might as well say Beachbody is giving customers away for free.

As a coach sponsors more people, Beachbody also will begin to add new coaches to their business every month like clockwork.  These two programs are game changers that no other companies in the industry are doing.  But just imagine if this was being duplicated on a team of 100 coaches how fast that business would grow.

This allows a Beachbody coach to focus their time on bringing in new coaches to help support the up to 70,000 new customers who buy a Beachbody product every week, and on helping their coaches and customers achieve their goals.

I work directly with 2 of the top coaches in Beachbody, and I know for a bona fide fact they don’t work 40+ hours a week in their businesses.  They are productive, and provide great value and support for their teams, but the idea of either of them working a 40 hour week is absurd.

A jet plane expends most of its fuel supply in takeoff.  Once it’s in the air and in the jet stream, it takes very little fuel to keep it aloft.  A helicopter uses fuel during takeoff and flight.  Both will get you where you want to go, but ask yourself “what type of business do I want?”

When you’re evaluating an opportunity, you want to consider whether that company has any systems in place that you can leverage for greater success in a shorter amount of time.  These two great Team Beachbody programs are competitive advantages that no other company in the marketplace can claim.

Retention ceases to be an issue when profit and sponsoring cease being issues, and Beachbody has both of those covered.